Designing Digital Experiences That Matter

Design Passion

My love affair with design began with Graphic Design, evolving into a stint as a Front-end Developer before shaping my career as both an Individual Contributor and Product Design Leader - where I combine UX/UI expertise with strategy, mentorship, and cross-functional impact.

What drives my passion? It's the thrill of problem-solving, always with a strategic eye on business objectives.

“My mission goes beyond aesthetics; it’s about seamlessly blending form with function. With experience spanning design execution and product leadership, I craft solutions that are intuitive, scalable, and measurable.”

It’s not just about creating aesthetically pleasing interfaces; it’s about building experiences that marry vision with practicality. Leveraging a cultivated understanding of design principles, processes, and systems, I create work that stands the test of time. My toolkit now spans user research, prototyping, analytics strategy, and design systems - paired with a leadership focus on mentoring teams and influencing product direction.

Whether you’re a startup exploring uncharted waters or an established enterprise aiming for digital transformation, you can count on me for forward-thinking solutions that elevate your brand and captivate your audience.

What sets me apart?

With deep experience across agency and SaaS realms, I’ve consistently honed my skills while adapting to emerging trends and technologies. My career has taken me from designing race car liveries for brands like Hyundai and Porsche to collaborating with well-known global companies.

I’ve worked on projects for Three UK, where their internal app 3 Engage improved communication and collaboration for over 3,000 retail employees, boosting productivity by 50%. Another highlight was seeing the IT Glue Mobile App reach 2,500 downloads in just one day - proof of the impact good design can have on user engagement.

“From designing race car liveries to collaborating with global brands, my career is a vibrant array of creativity. Each project, a journey into innovation and a treasure trove of insights.”

But what truly sets me apart is my ability to operate as both a strategic leader and hands-on IC. I’ve:

• Defined analytics frameworks and KPIs to guide product growth.

• Directed the creation of scalable design systems alongside engineering.

• Authored accessibility and inclusion standards adopted company-wide.

• Mentored and grown senior designers, balancing career development with delivery outcomes.

• Introduced AI-driven research frameworks and chatbot UX strategies that modernize workflows while ensuring GDPR compliance.

This dual role - guiding vision while executing details - means I can align stakeholders on strategy, then bring it to life in the craft.

Each project in my journey has pushed me creatively and broadened my perspective. The common thread is impact: helping teams and companies make measurable improvements through design.

My goal as a design leader is to create impact at scale — solving user pain points, aligning with business goals, and enabling teams to deliver measurable results. Whether building strategy, systems, or user flows, I bring the same passion: to elevate design as both a craft and a business driver.