Designing Digital Experiences That Matter

Design Passion

My love affair with design began with Graphic Design, evolving into a stint as a Front-end Developer before shaping my career as a Product Design Leader with deep hands-on experience - where I combine UX/UI expertise with strategy, mentorship, and cross-functional impact.

What drives my passion? It's the thrill of problem-solving, always with a strategic eye on business objectives.

“My mission goes beyond aesthetics; it’s about seamlessly blending form with function. With experience spanning design execution and product leadership, I craft solutions that are intuitive, scalable, and measurable.”

It’s not just about creating aesthetically pleasing interfaces; it’s about building experiences that marry vision with practicality. Leveraging a cultivated understanding of design principles, processes, and systems, I create work that stands the test of time. My toolkit spans user research, prototyping, analytics strategy, and design systems - paired with a strong leadership focus on mentoring teams and influencing product direction.

Whether you’re a startup exploring uncharted waters or an established enterprise aiming for digital transformation, you can count on me for forward-thinking solutions that elevate your product and create lasting impact.

What sets me apart?

With deep experience across agency and SaaS environments, I’ve consistently honed my skills while adapting to emerging trends and technologies. My career has taken me from designing race car liveries for brands like Hyundai and Porsche to collaborating with well-known global companies on complex digital products.

I’ve worked on projects for Three UK, where their internal app 3 Engage improved communication and collaboration for over 3,000 retail employees, boosting productivity by 50%. Another highlight was seeing the IT Glue Mobile App reach 2,500 downloads in just one day - proof of the impact thoughtful design can have on user engagement.

“From designing race car liveries to collaborating with global brands, my career is a vibrant array of creativity. Each project is a journey into innovation and a source of hard-earned insight.”

What truly differentiates me is my ability to set strategic direction while staying close enough to delivery to guide quality, standards, and outcomes. I’ve:

• Defined analytics frameworks and KPIs to guide product growth

• Directed the creation of scalable design systems in close partnership with engineering

• Authored accessibility and inclusion standards adopted company-wide

• Mentored and grown senior designers, balancing career development with delivery outcomes

• Introduced AI-driven research frameworks and chatbot UX strategies that modernize workflows while ensuring GDPR compliance

This approach allows me to align stakeholders around a clear vision, then ensure it’s realised through strong craft, systems, and decision-making.

Each project in my journey has pushed me creatively and broadened my perspective. The common thread is impact: helping teams and companies make measurable improvements through design.

My goal as a design leader is to create impact at scale - solving real user pain points, aligning with business goals, and enabling teams to deliver meaningful results. Whether shaping strategy, building systems, or guiding teams, I bring the same focus: elevating design as both a craft and a business driver.