Analytics Strategy & Metrics Framework

Authored a comprehensive metrics strategy for Amplitude, designed to establish a clean, scalable approach to tracking business and UX metrics for Rewst. The framework prevents metric overload by focusing on key success indicators and guiding how to implement and use them across teams.

Challenge

• Existing tracking in Pendo lacked structure and often captured unnecessary or incomplete data.

• No unified approach for identifying which metrics mattered most to measure success.

• Needed a framework that both technical and non-technical stakeholders could understand and adopt.

Approach

• Created the Metrics Strategy for Amplitude document to:

  • Define Amplitude metric types and usage.

  • Map metrics to each app section (Dashboard, Automations, Builder, Marketplace, Configuration, Settings, NPS).

  • Differentiate business metrics (adoption, task success, growth) from UX metrics (engagement, usability friction).

  • Identify 10 core computed metrics that would serve as high-level KPIs.

  • Suggest dashboards for visibility across leadership, product, and design teams.

  • Provide recommendations for guides and surveys to complement analytics tracking.

• Collaborated with product, engineering, and CS teams for input and validation.

• Designed the framework to be adaptable for cleaning up Pendo if Amplitude was not adopted.

Outcome

• Established a standardized, company-wide approach to analytics and success tracking.

• Reduced the risk of tracking irrelevant metrics and improved the ability to measure feature success.

• Provided a strategic roadmap for transitioning to Amplitude or improving current tools.

• Created shared understanding between design, product, and leadership on how UX success metrics tie to business outcomes.

• Document became the reference guide for any future analytics tool migrations or cleanups.